Brand name text is usually placed in the main display surface of the packaging, usually has an identity, decorative strong, prominent and eye-catching fonts to enhance the visual impact. Description text belongs to the the decree qualitative text, should adopt a unified and standardized print. It located in the back or side of the packaging. The font should be clear, so that consumers could trust. To enhance marketing efforts, sometimes the packaging there will be some ad text. Such text is marketing text used as a promotional content or characteristics of goods. Generally use flexible font, such as advertising body, variety body, handwritten etc..